MoreVibrant – brand identity & guidelines

This brand new home accessories company came to Kipper with just the seed of an idea: to create a brand that represents good value and high quality home accessories with a vision to help customers create an uplifting and vibrant living environment. Reviewing the available consumer intelligence and competitors' information, Kipper created a soft pebble shape to contain a bold logotype presented in a bright colour palette. The design guidelines form an integral part of a MoreVibrant brand book, which later serves as a useful tool for both product development and other design work.