Brand works

Design by Kipper. What does your brand say about you?

Branding

Beacon

Security is all about trust, particularly when it comes to keyholding and mobile patrols. Beacon wanted their new corporate identity to look trustworthy and professional. It also had to be flexible enough to not only talk about their security offering but also their facilities and event services. Kipper proposed the company name was shortened to Beacon and the ‘A’ incorporated a semi-circular light as a signalling device. The clean sans serif typography shows Beacon’s no-nonsense approach but was softened by its curved edges to show the friendliness of their staff.

Satellite & HomeCare

Satellite & HomeCare wanted to overhaul their existing logo to coincide with the launch of their home emergency cover. Kipper was commissioned to develop a clean graphic device, bold colour palette, full stationery range and a promotional 6-page leaflet. The challenge was to maintain their professional image for existing clients whilst creating a fresh new look to support the launch of new product offerings.

Lindfield Arts Festival

Kipper has created the identity and stationery for a new arts festival in the village of Lindfield, West Sussex.  The inaugural event was held in May 2010 and aimed to promote the work of local artists and artisans.

Tilney shane

Kipper was briefed to refresh the brand of this highly respected architect and design consultants to make it simple, modern and easier to work with. Kipper retained the existing marque but changed the colour palette and selected a new corporate font to work across all documentation. In addition, Kipper created a set of templates in iWork and trained their staff so that finally there was uniformity across all office uses such as presentations, tender documents and case studies.

The NCYPE, Neville Centre

The NCYPE are opening a new international medical assessment and research centre in Surrey this Autumn. Kipper were the natural choice to develop the interior graphics for The Nevill Childhood Epilepsy Centre given we had already developed the new brand identity and printed materials for NCYPE. Kipper was involved in the design and installation of the interior signage, wayfinding and digital wallpaper in the £7m building for the charity.

Lindfield Life magazine

Kipper has created the identity, concept and style for a new local magazine, in the village of Lindfield, in West Sussex.

More information on the magazine: www.lindfieldlife.co.uk

Skycar vehicle graphics

Kipper was asked to support this extraordinary adventure, and was able to turn around concepts and artwork for branding the fleet of team vehicles undertaking this London - Timbuktu expedition in a matter of days. The vehicles included the Skycar itself, an Amazon Landcruiser, four KTM motorbikes, a Unimog all-terriain vehicle and a huge MAN 8x8 support truck.

Check out the SkyCar documentary as part of the Dare Devils series on Channel 4, to be screen on 19th October. 

Opl

A new trading name and an open design brief, was what Opl handed Kipper at the top of this project. The office fitout contractor needed an identity that worked for them in their current growing business model. Kipper created a bold new marque, colour palette, stationery range, refreshed website as well as using the identity to communicate the companies friendly ethos, through its tone of voice. The identity rolled out across the web and current Opl building sites, throughout the UK

www.oplgroup.com

Action Press

A family-run printer, Action Press commissioned Kipper to ensure its visual communication matched that of the (larger) competition. The logo was created from printers marks, and introduced a new colour palette shown in the form of a colour wheel. Kipper wrote a new strap line, focussing on being natural, and also specified paper stock made from 100% recycled post consumer waste for all its printed marketing collateral. Roll out included stationery, brochures, price lists and external signage.

Freeway

This small, family-run business was preparing for a premises move, when they commissioned Kipper to refresh their identity. Although personal service was key to their success so far, Freeway needed to ‘look the business’ to compete with the many discount tool and DIY stores used by tradesmen. Their prime location offered a great opportunity for eye-catching signage, and the new address meant that the new marque had to be applied across invoices, brochures and stationery.
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