Beacon – identity, website

Security is all about trust and Beacon wanted their new corporate identity to look trustworthy and professional. It also had to be flexible enough to not only talk about their security offering but also their facilities and event services. Kipper proposed the company name was shortened to Beacon and the ‘A’ incorporated a semi-circular light as a signalling device in “hi vis” yellow. The clean sans serif typography shows Beacon’s no-nonsense approach but was softened by its curved edges to show the friendliness of their staff.